Be yourself, everyone else is already taken.

    Your brain works from the bottom-up inside-out; from the unconscious non-verbal regions to the conscious verbal ones – not the opposite. Begin your journey with a step-by-step guide through Carl Jung’s structure of the psyche and the path of individuation. 

Learn how to transcend the obvious using active imagination, and start reordering your House of Ego and Hotel of Relationship. Meaning-making involves embracing opposites, listening to unconscious signals and expressing what truly matters.

Step off the well-worn path to explore your story and personal unconscious (95% of your mind operates unconsciously). 

Prepare to face loneliness as you question the influence of others (‘we’ before ‘me’) and the four cultural giants (Materialism, Individualism, Big tech, Big pharma). 

Meaning-making deepens when you deal with the personal triggers, attachments and defences that shape your life. This is the gateway to individuation – the process of becoming whole not perfect.

Anxiety isn’t blocking the path—it is the path, waiting to be walked. This book reframes anxiety as a teacher, leading you through the Big 5 life issues (Identity, Isolation, Death, Freedom, Meaning). 

You’ll learn about the different types of anxiety and how each one reveals a deeper truth. By engaging these core issues, you begin to see choice points – moments where fear becomes fuel for your inner fire. Individuation is confirmed when you start showing up in the world to make an impact.